Just a bit of light relief while we wait. I actually wasn’t aware of how this vision came about
“GetSwift was born out of Joel MacDonald’s initial business venture in 2013, which was called Liquorun and founded alongside other Melbourne players James Strauss and Rohan Bail. The startup aimed to deliver Melbourne residents alcohol within two hours.
MacDonald told StartupSmart at the time the business was founded after a post-training brainstorming session between himself, Strauss and Bail, along with a late-night altercation at a taxi rank.
“A little while back, I was involved in an altercation in a taxi rank in Brisbane and ended up getting arrested. I had this vision that the hospitality and late night transport industry needed a bit of a shake-up,” he said at the time.”