Well, we have just appointed somebody with volume FMCG sales...

Well, we have just appointed somebody with volume FMCG sales skills . Every-one else has been researchers etc trying to double as sales people. Makes you think when AffinityDNA and EasyDNA were originally built up with 3rd party referrals, so even mums and dads working from home were better at selling. Our team , good at getting grants ( one scientist to another) but terrible at sales in the real world. Our people would go on shark tank and bore everyone to death with facts, charts and figures , and lose the room in under 5 mins.