Ann: H1 FY14 Results Presentation , page-6

I'm on malmanu with this one.

Comparing Bulletproof with the Googles, Amazons, CBAs and even Xeros of the world is a fundamental misunderstanding of what the company does.

Amazon is Audi. And BPF is currently 1 of 22 authorised Audi service centres. It's not going to become the next Mercedes.

Even if you like the macro tailwinds, there's no rush. The last presentation highlighted that there's 6% of shares held by unnatural owners (original SPA investors) becoming unrestricted during March.