They are buying market share, that's the cost of making losses now. as the market matures profits increase and there is proof of this if you look at year on year annual reports. It's a long term gain. There is a cost for having rapid short term growth and it's not cheap.
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- Ann: H1 FY20 Appendix 4D and Half Year Report
Ann: H1 FY20 Appendix 4D and Half Year Report, page-55
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