XRO 1.99% $144.78 xero limited

Churn was reported as 0.91%. Per company definition this is a...

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    Churn was reported as 0.91%. Per company definition this is a monthly churn of ARR. Annualise it by multiplying by 12 and then multiply by ARR.
    It stands to reason. It isn't an issue with pricing or the software, rather more a statement of the failure rate of small businesses.

    Churn
    Churn is the value of monthly recurring revenue (MRR) from
    subscribers who leave Xero in a month as a percentage of the
    total MRR at the start of that month. The percentage provided
    is the average of the monthly churn for the previous 12 months.

    Average subscriber lifetime is calculated as one divided by
    churn

    Last edited by ValueSearch: 10/11/22
 
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