Churn was reported as 0.91%. Per company definition this is a monthly churn of ARR. Annualise it by multiplying by 12 and then multiply by ARR.
It stands to reason. It isn't an issue with pricing or the software, rather more a statement of the failure rate of small businesses.
Churn
Churn is the value of monthly recurring revenue (MRR) from
subscribers who leave Xero in a month as a percentage of the
total MRR at the start of that month. The percentage provided
is the average of the monthly churn for the previous 12 months.
Average subscriber lifetime is calculated as one divided by
churn
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