Good observation. I think this appointment should yield results not least because the company now has an additional opportunity to go back to fence sitters (especially those providers that have already installed in a few sites) and show them how their fellow facilities are taking advantage of the tech.
My concern with the marketing of this company is that they have had to work to a very tight budget previously, relying on “walk ins” as much as possible. Now that they are starting to hit their straps, I assume and hope that changes.
Ann: H1 FY24 Results Presentation, page-9
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