You've got a point here. people buy into the hype of a product...

You've got a point here. people buy into the hype of a product either because of celebrity endorsement, or it solves a problem very well.

Unless were going to get elon musk to endorse hadrian x, then we need to focus on communicating two things like a broken record, at every opportunity. That is, state the problem and its impact, and then state how your product fixes that problem. Dont get drawn into long conversations about the tech if your goal is to sell the company for people to buy shares or buy your product. Just show them.

thats the one thing that concerns me about the pivacs. They get into the detail that only avid tech fans are interested in and lose the message along the way to the oriple who will actially buy this share. "Problem, meet solution." Simple as that.