Great read, that one. Looking forward to the call ;-)
There seriously can't be much in the current share price for the value that having the 2nd largest brand of Californian Olive Oil (and 9th largest olive oil overall) in the entire US market. Quite an incredible achievement.
As for the "currently reviewing our pricing" line, it's great to read that figure and know that the company is likely putting it's prices up for a change. Relative to other products olive oil doesn't seem as expensive anymore. By contrast, a 10 pack of coke, which is really just flavouring and sugar, is about the same now. There's certainly no global shorage on flavouring and sugar...
Great read, that one. Looking forward to the call ;-)There...
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