Very interesting the marketing has beaten DCB with $13,968,877 v $13,110,926.
More intesting is the 31% rise in performance marketing, up from $10,614,118 which proves they are pumping very nicely. It will be very interesting to look at the Punch increase v the PF increases.
My guess is they have bought Clipp to ramp up the marketing info with the brewery deals to generate significant revenue, not to mention the venue advertising and meal/drink clips.
Thorpey has built the business up from losses to a very impressive $9.5 mil EBITDA on turnover of $60.6 mil. He needs to focus on rebuilding to make up for the last very ordinary 6 months thanks to the DCB problem.
I have full faith he will and they have the cash to do so thank goodness, as opposed to many in this sector who are burning cash with no profit in site.
MBE Price at posting:
6.2¢ Sentiment: Buy Disclosure: Held
