The main market was Australia.
The company was located here and the management.
Then the board decided to expand into Asia via a cheap deal and move the CEO to Singapore.
From that point on the wheels began to come off. The Asian agency purchase has been a dud.
The CFO and CEO both left the company.
Then they had no one to operate the company - so they went back to an individual who was with Stratatel (the name prior to JCurve) he was employed then as Key Account Director. He resides in Australia.
To date not a word from him. Silence.
They took their eye off the ball with the move to Asia, the Australian business imo began to suffer and the Asian market was not delivering.
They have now gone back to where they began trying to rehash the same old business model.
It has become survival at best. Fixed commission rate from NetSuite, products that require a massive sales force to service, and a board based in Singapore.
Survival at best.
Ann: Half Year Accounts for period ended 31 December 2023, page-4
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