Ann: Half Year Accounts, page-5

"Well I just have to say it -the secret to "Craft Brewing"' is not to get ordinary beer and add some fruity tang to it and call it "crafted" ( I am showing my age heh you say ! ) .....well on wrong side of 50 and conservative but I have spoken to quite a few young fellows lately and they are all going off the fruity beers- I believe this is some of the story behind falling beer consumption and increased spirits. If people want a beer they want a beer not a fruit juice mix! and they particularly dont want to pay a big premium for such a mixed up product!"

I would suggest they have too many brands , or varieties within brands also

thats a post of mine from last year -are they going to learn before its too late - i see a big build in inventory but they say its seasonal, but is that a normal amount of buildup??