Just read the updated Baillieu report.
There's an interesting comment there under the section on risks - "Anecdotal evidence of discounting by competitors." It was in their previous report in January as well but I only just noticed now.
If true, I don't see it as a risk but validation that the big established players are scared and trying to defend against this little upstart. Except we start with a 90% gross profit margin on our product. It's synthetic after all. There is no way they are going to be able to compete on price in the long run.
Ann: Half Year FY20 results Conference call, page-31
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