This is normal behavior under the competitive pressure of better innovative products. . It starts with maintaining margins.. moves to attempted competitive discounts and it ends with dumping until they face the reality that the worm isn't turning and they can't sustain further losses.. and if they do keep playing , it will purely be to show shareholders they are still fighting while looking for other options ..
Fes
Ann: Half Year FY20 results Conference call, page-32
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