Agreed.
At the end of the day it really comes down to what Goodyear think has the ability to generate the highest NPV, given that management are rational.
Turning up prices with the aim of severing the agreement with NTD doesn't make any sense given the above.
"Why would a manufacturer willfully sacrifice volume in order to save on a bit of distribution margin?"
Summed up well.
Agreed.At the end of the day it really comes down to what...
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