Hi All.
Just doing a bit of light reading and have come to the conclusion ( Rightly or wrongly) Happy to be corrected by the more learned among us!
Given the two snippets of information from Management . Am I correct in ASSUMING that on a annual basis at the moment that we can safely assume that we are close US10M per annum just on US Mattress sales alone ?
STRATEGIC & COMMERCIAL VALUE
Cooling technologies for bedding applications has been a strategic focus for the Company and represents
+90% of product sales to date. Given our strong brand identity and product value proposition here, a
strategic initiative for the Company is to increase our market penetration. Internal market analyses
supported by published market reports value the total addressable market for cooling technology in
mattresses at +US$30M per annum. For this specific TMCS, the company values the near-term target
market at +US$2M per annum. To drive this market penetration, the TMCS paradigm has been integral
to this strategic initiative. This integration of cooling technologies in a mattress system allows the
Company to leverage its IP and analytical capabilities and to increase our revenue per unit through
inclusion of multiple Alexicool® products in each unit. The Company anticipates further growth in this
market through additional TMCS designs based on other proprietary technologies such as Phonon.
Alexium PCM products have achieved
+30% market share for textile applications
for mattresses in US market.
Happy to hear from all.
Have a great day
H
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