BIG UN LIMITED (ASX:BIG) - Ann: Half Year Report and Accounts - 31 December 2017, 34661046, page-115 - HotCopper | ASX Share Prices, Stock Market & Share Trading Forum

Originally posted by jonk75 ↑

What I wrote was a reasonable assumption to make, & your rewording of it misrepresents what I said. Let me reiterate in other words, I think that if a business were approached to be filmed at no cost for a few hours of their time (I think "a couple hours" is underestimating the effort & cooperation with the subject required during video production), even with no obligation to buy, would not waste their time signing up to have the video produced & have more of their time wasted through that process, unless they wanted the video produced & expected to have to pay for it if it met their standards.

Your characterisation of the scenario is unrealistic. What you are basically saying is that a business owner approached by BRTV to have a video made would sign up for the production, knowing that they & their staff would need to spend possibly considerable hours with the video production team to storyboard, film, edit, & review the video, possibly repeating some of these steps (as often happens during video production), all the while thinking to themselves, "I'm not interested." Who does that?! If from the outset they were not interested in purchasing the video that would be produced (pending final approval), they would have told the sales person, "Sorry, we are not interested," & would not have signed up to have the video produced.

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Hmmm let’s agree to disagree strongly. Let’s take another tack? What if it was probable that these businesses had nothing to lose by participating so why not. They were getting filmed at no cost with no obligation and had a free trial of some cash flow management software AND got the chance to see their business as video at the end without having to commit to buying anything. All for a couple of hours of their time. Not too bad is it....hmmmmm even sounds like a pitch to me to get them ONBOARD. Oh what is the value of that onboard when the company does.....that’s right....12k.....apparently.

Onto your second paragraph....It isn’t unrealistic, it is absolutely real. Sorry but businesses didn’t spend considerable hours with the production team storyboarding and editing and reviewing the video.....you have literally lost all credibility saying this. Seek out most of the sales staff and possibly the production team and just have a little chat to them. I just happen to know a fair few and pretty much all you are putting forth is absolute garbage.

BTW from my understanding a lot of businesses did say sorry we aren’t interested.

Have a great day.