they spelled it out for us chaps in the last announcement. the...

they spelled it out for us chaps in the last announcement. the closing statement was effectively explore new markets.
so lets unpack that. new markets are needed considering the current markets have resulted in nearly 100million loss soon over a decade or more? its not the sales staff (theres been a tonne, including talent). its the product.
if we explore new markets who will develop the products? (see the worry here?). think boys (and girls) think!
if we explorer new markets are we not jumping into another dead end and creating a mirror scenario where we spend X,XXX,XXX$ on "R&D" for a market that is already saturated. New markets require new sales force, XXX,XXX$. so if we add that together it could be XX,XXX,XXX$ to X,XXX,XXX$. where will this come. how much have we spent on R&D already as example? write it off I guess? or is it better as commercial? eee problems, I guess ask the IRS??
i wonder if the bakers anticipate the collapse, if they are any good they do. in which case how do we find their other investments? looking for some shorts

DYOR.