Well, I am assuming that there is some brand loyalty here, and...

Well, I am assuming that there is some brand loyalty here, and therefore a degree of customer stickiness (I think I'm not the first to draw this pun inference) that transcends mere price.

But maybe you are right; maybe consumers look at the shelf and say, "Which one is the cheapest? 'Cos that's the one for me."

Not that my household is representative of anything, but all I have seen on my breakfast table for some years is one single brand of honey (and, incidentally, it isn't Capilano).

Point being is that the Madamswer tribe has been loyal to the one brand for some reason (what exactly that reason is I couldn't tell you, admittedly).