Yes, 'cable' businesses the world over are finding that one of the best ways to gain (or at least hold) customers is to 'bundle' a range of services to deepen their relevance. Broadband seems one of the main components of this strategy.
Virgin in the UK has grown its customers over the last several years, mainly though growth in broadband sub's (probably mainly bundles) whilst losing video sub's. It is now entering into a JV with O2 (Telefonica's mobile brand in the UK), to provide joint mobile-fixed converged services. Again, the central strategy being about synergistic bundling of telco/media/comm services. Telefonica would not be doing a JV if it did not see the synergistic benefits.
UPC Switzerland (broadband/cable co) has just acquired Sunrise AG (Swiss mobile brand) - following a similar strategy.
This sort of consolidation to create national champions with scale, is part of the push back against Netflix et al, and seems set to continue.
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$2.32 Sentiment: Buy Disclosure: Held
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