Ann: Half Year Results Investor Presentation, page-5

I read that as reference to the 150g pouches only as 50g is for more green consumers and not the more seasoned ones.

500 Coles stores to stock the 50g pouches and the new kava shots.

I must say, I am addicted to the traditional grind now. Been dosing for a few weeks now and you definitely feel immediate relaxation when you enjoy a glass. You do not feel withdrawals if you miss a dose but you do appreciate it more when you have some. If I am a typical case then, repeat sales is going to rise. This is great for forward planning - just like shipping the 150g pouches to the fast moving outlets.