RNT 5.00% 2.1¢ rent.com.au limited

Ann: Half Year Results - Invitation to Webinar, page-35

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    Just going over the results presentation again, anyone know what this (circled) is in relation to?

    https://hotcopper.com.au/data/attachments/4154/4154997-0498b6a876afb871395b5ec50a59f7d7.jpg

    Who is 'Informed UX'? What type of customer? - I'm assuming advertising partner?
 
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