There's no decent liquidity in this stock so they're easy to buy...

There's no decent liquidity in this stock so they're easy to buy but hard to sell.

Their market cap is a fraction of the borrowing since 2009 and, similar to OneSteel/Arrium are the "Incumbent" in the industry with a load of Legacy Issues, such as inappropriate manufacturing facilities, more expensive Head Office / systems / work practices and peripheral issues and distractions than their main competitors.

Their competitors are more agile, lean and capable family businesses with decades of experience in aluminium, including:
Aluminium Profiles Australia 40+ Years http://www.aluminiumprofiles.com.au/ ) who are just putting in a large press that will hit at a high margin segment previously dominated by Capral,
GJames 40+ years (http://gjames.com/ )
Ullrich 50+ Years ( www.ullrich.com.au/ ) New Press 2009
Almax Aluminium - 10+ Years (http://www.almax.net.au) New Press 2015
Aluminium Shapemakers 40+ Years (http://www.alushapes.com.au) New Press 2016
Extrusions Australia - 10+ Years http://www.extrusions.com.au
Independent Extrusions 20+ Years (Inex) http://www.inex.co.nz New Press and paint line 2013
Olympic Aluminium Co Pty Ltd 20+ Years (http://www.olympicaluminium.com New Press 2014

Contrast this with Capral, whose last 3 CEOs were new to the Industry and presided over loss of most key experienced manufacturing staff over the past 6 years.