OTW 0.00% $5.71 over the wire holdings limited

Ann: Half Year Results - Presentation, page-10

  1. 2,791 Posts.
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    Thanks for posting the article. I've been seeing google ads over OTW recently and I wasn't sure what to make of it. I thought it would be mainly a B2B sales process and therefore digital marketing wouldn't be needed. I do understand that it can be a cost-effective marketing tool compared to other channels and it might be complementary to their sales team and targets a slightly different audience. 
 
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