MWR have known about the competitive threat for quite some time, and from the update, it would appear that they have spent that 'quite some time' developing their answer to the threat.
From the update:
“MGM will be taking school messaging services to a new level”, said Mr Fortunatow. “We
have been researching messaging technologies for some time, and have been careful and
deliberate to commit the time and effort to make sure our new products are properly
designed to meet market requirements”. “We will be releasing our sophisticated new
messaging products and services early in the FY16 second half, and we know they will be
very well received”.
MWR have known about the competitive threat for quite some time,...
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