I agree about the pr, but this is about shabby seanl, for them...

I agree about the pr, but this is about shabby seanl, for them it is great, for big pharma this is great, for benitec this is great, this is a clasic phoenix situation!!!!
“Up then, fair phoenix bride, frustrate the sun;
Thyself from thine affection
Takest warmth enough, and from thine eye
All lesser birds will take their jollity.
Up, up, fair bride, and call
Thy stars from out their several boxes, take
Thy rubies, pearls, and diamonds forth, and make
Thyself a constellation of them all;
And by their blazing signify
That a great princess falls, but doth not die.
Be thou a new star, that to us portends
Ends of much wonder; and be thou those ends.”
― John Donne, The Complete English Poems