Ann: Half Yearly Report and Accounts, page-11

Hi @cookieyoung

It's neither good nor bad it just is.

Here's a super quick business 101 refresher on what's now unfolding for isx based on the info JK released.

Knowing certain sales / business metrics, even at this early stage of development, is like having a crystal ball. The data gives the business insights into what's going to happen in the futue, and that's why JK mentioned the percentages in today announcement.

Business growth isn't guesswork, it all mathimatical and formulated. Do this and you get that result type thing. So by knowing these business sales percentages and acting accordingly the company grows, under the direction of management.

Eventually, once isx settles and builds a full sales portfolio, you'll find that 80% of the companies income will be derived from 20% of the portfolio pie.

This 80% / 20% formula is know as the "Pareto Principal" - https://en.m.wikipedia.org/wiki/Pareto_principle

By tracking these metrics, management will target business that slot into the 20% category for future clients. Bingo, best use of capital, guaranteed revenue and growth by following proven business formula's. Give the market the very thing isx is great at and what business require the most.

That's not to say you forget the other income sectors, you don't. ISX will just focus it's business building around what's easiest and brings in the most revenue for outlay of resources.

That's why it's so important to have proven senior management running a company. These guys like JK, are the ones that will make a company and it's shareholders rich because of their business acumen.

Isx is a solid investment. These guys know what the go is.

Cheers
Tradealot