so they said:
The most important strategic driver moving forward is developing clear and concise messaging around the Alexicool value proposition.
Wow, how long have they been in business & yet to date - didn't have a clear & concise message.....!
Reading the first 4 pages is absolutely irrelevant, talking about how big certain industry sectors - doesn't matter a bean, I could tell you that the sector I'm in generates $10bn a year in global sales, doesn't mean I'm going to get a bigger part of that.
What about the strategic sales partners they had - are they still there, what about actual new business - where is that mentioned (names & numbers)....
This is just white noise in words in my opinion...
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