Ann: Half Yearly Report and Accounts, page-17

so they said:
The most important strategic driver moving forward is developing clear and concise messaging around the Alexicool value proposition.

Wow, how long have they been in business & yet to date - didn't have a clear & concise message.....!

Reading the first 4 pages is absolutely irrelevant, talking about how big certain industry sectors - doesn't matter a bean, I could tell you that the sector I'm in generates $10bn a year in global sales, doesn't mean I'm going to get a bigger part of that.

What about the strategic sales partners they had - are they still there, what about actual new business - where is that mentioned (names & numbers)....

This is just white noise in words in my opinion...