Ann: Half Yearly Report and Accounts, page-94

Think the main issue market is having with digesting is no doubt red flags arise when you are buying growth. Until then it's hard to debate if any scale is coming until it actually comes... Until then they're buying growth and unlocking incentives as they do. Largely as we're trying it to revenue goals. Until they start aligning these with goals that can't be bought this is going to be a thorn in the side of anyone casting an eye on dw8.

sure they could scale and exponentially outgrow costs but their speed of growth being acquired makes it hard for people to sort through the noise.