Total agree WIZ. The current EXEC/MGT team have been leading the...

First 40 Last

Share
Profile

Follow
tradie130

77 Posts.

71

01/03/23

14:57

Post #: 66540146
Share

Originally posted by Wizard of Oz: ↑

Coppers,

I can’t believe the penny still hasn’t dropped with Steve and his team. You’ve only done half the job selling your platform into the networks, regardless of who they are and how many there are. The other half (and most critical) part is SELLING THROUGH to the customers of those networks. Companies like Telstra and Optus will happily put new vendors onto their networks provided the vendor closes the loop by selling the solution through to end users. The telcos expect the vendors to do the footwork in this regard but Dubber has completely failed to do this.

As a result, uptake by customer of the various networks around the globe have either been very slow or reluctant to sign up for Dubber because no one is selling them on the advantages of the Dubber platform. This is why they are no longer publishing user numbers and why the business is not making any money.

Steve needs a small team of high end corporate sales professionals to hit the boards and bring on enterprise clients such as banks and insurance firms and state and federal government departments with multiple end users in their thousands, right across all their global markets.

Until they address this fundamental floor in their marketing strategy Dubber will continue to languish and will struggle to reach cash flow + even two years from now, by which time they could have gone under. It’s not rocket science, it’s corporate sales strategy 101.

All the above just imo of course. But I have decades of experience proving this to be so.

Cheers,
Wiz

Expand

Total agree WIZ. The current EXEC/MGT team have been leading the market up a garden path with their growth graphs and metrics for years now. But they no longer spruiking the subscription numbers and other unqualified metrics in their reports anymore. These were the same metrics management used to justify and hand out their bonuses, incentives and ZEPOS like candy. If they used customer receipts as the performance metric to base their incentives, they would all still be on the same salaries and millions of ZEPOS wouldn’t have diluted the value. The management team might have better focused their attention on selling the product and turning a profit more so than collecting signatures like they were dollars. Based on the customer receipts the last couple of years the product is not appearing to be commercially viable so ability to achieve profitability is still a massive concern, even though they have finally pushed this out to FY25. I think most would now agree the EXEC team have acted like fools. They raised $100M for acquisitions, then changed their minds and then used it to fund their excessive salaries, first-class travel around the world for junkets, over-the-top playground office fit-outs and some strange naming rights and sponsorship deals. Then finally they realise that with expenses growing to $25M, and burning $17M per quarter, the $100M slush fund won't last that long. Especially since the customer receipts haven’t really grown in the last year, and we have major partners not paying for the service. So now only just after finishing a massive onboarding of staff to accelerate growth, they are now cutting their heads. This Shakespearean comedy has become a Shakespearean tragedy. IMO, DYOR (and check mine and SOS.

DUB Price at posting: 25.5¢ Sentiment: Hold Disclosure: Held
9 Upvote

2 Great analysis

Reply