Special Report: Genomic life science company EZZ Life Science...

Special Report: Genomic life science company EZZ Life Science has struck an advertising partnership deal with the Asia Pacific Airlines Club (APAC), which will see EZZ and EAORON branding across 2 million boarding passes.

EZZ Life Science (ASX: EZZ) says under the partnership, set to go live by the end of March, EZZ and EAORON will be advertised across several key airlines operating in the Asia Pacific region including Air China, China Southern Airlines, China Eastern Airlines, Sichuan Airlines, Xiamen Airlines, and Hainan Airlines.

Under the deal exclusive EZZ and EAORON products will also be offered across the APAC online shopping mall.

EZZ is the exclusive wholesale distributor for the EAORON branded skin care range to pharmacies, supermarkets and specialist retailers in Australia and New Zealand.

The company also develops, produces, and distributes its own range of consumer health products under the EZZ brand.

EZZ is focused on genomic research and development to address four key human health challenges – genetic longevity, human papillomavirus (HPV), children’s health, and weight management.

Several phases to partnership

The first phase of the partnership will entail EZZ and EARON’s logos to be featured on the reverse side of two million boarding passes, which will be used by the mentioned airlines.

EZZ says the advertising initiative aims to increase brand visibility and engage passengers during their travel experience.

In another phase EZZ and EAORON products will be featured in the APAC online shopping mall, catering primarily to consumers in China.

The EZZ haircare range plus 12 EZZ products and 19 EAORON products, including best-sellers such as EAORON’s Hyaluronic Acid Glutathione Essence Face Mask and EZZ’s acclaimed Bone Growth Chews, will be sold on the APAC online shopping mall.

Additionally, select VIP Asia Pacific Airline Club customers will receive EAORON’s top-selling Hyaluronic Acid Glutathione Essence Face Mask as a complimentary gift.

The partnership will remain live until the two million boarding passes have been used, ensuring an extensive engagement with travellers.

“We’re excited to partner with Asia Pacific Airlines Club to further expand our offerings in the Asian market,” chairman Glenn Cross says.

“This partnership aligns perfectly with our commitment to providing travellers with innovative solutions that elevate their travel experience.”