I like the 30-day timeline on the new website. It is about right. With reverse tolerance it is about a month before you get the full benefit off of kava. The better sleep, more energy and a bigger and happier buzz from drinking less. Our strategy for Australian marketing should be organic for social media, maybe get a few influencer types to try kava for 30 days etc. I also agree Australia is now ripe for heavier retail. Money from Australia should be pumped into the US to promote our range over there and we should be aggressive in bringing our product to whomever is looking for it.
The fundamentals are brilliant, we can scale up now, we have plenty of data and statistics to work from to drive up sales, the product is selling itself here in Australia and we are attracting non kava drinkers into becoming kava drinkers so that is very positive. The only way that can accelerate is a deeper retail presence. I would like to see the Taki Mai brand start selling here in Australia as well. Same kava just a different brand. It just gives people more variety which they like.
I am hoping for a good year. It has gone a bit quite since Anthony stepped down, but I am not too concerned as I have heard that everyone is working hard to make this kava dream for many a reality.
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