I think you have got it in one, and that is what the market...

I think you have got it in one, and that is what the market doesn't like. Chalk and cheese. THM is a retail, marketing business. 1 out of every 2.5 digital subscribers is a paying client. They last a year and then they are gone. THM has to spend 3 month subscription revenue to get a client, then has only a year to get as much out of them as they can. It is spend, earn and churn. Think Jenny Craig, Weighwatchers, Herbalife etc.

HLF on the other hand is more long term relationship, earn the client and keep for the long term and earn steadily. HLF has proved they are not marketers with Baileys, Supercubes, Tonik etc. It isn't their circle of competence.

The only common ground is the product manufacture and that is only a small intersection.