I know where to look, but don’t get the same conclusion as you.
Average earnings per customer (or customer LTV) is $246 over 36 months or $82/year.
39% of revenue is subscriptions so $8.1m ($21.7m x 39%)
$8.1m subscription revenue divided by LTV of $82/year suggests a PAYING customer base of 98,000.
This number broadly ties back to the chart on number of subscribers.
Where am I going wrong?
How do you come to your conclusion that:
“ 1 out of every 2.5 digital subscribers is a paying client. They last a year and then they are gone. THM has to spend 3 month subscription revenue to get a client, then has only a year to get as much out of them as they can”
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I know where to look, but don’t get the same conclusion as you....
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