For my part, I believe it is more the discount on part of the industry they are in. And in this 3 year look into the rear view mirror, HLF is not the worst.
The euphoria (first helped and then hindered by geopolitical changes with China and Daigout) hat drove BKL and A2M to dizzy heights has completely evaporated and morphed into persistent negativity. This industry is very difficult, and has so far had a casualty in WHA.
From my limited viewpoint, I found HLF management flexible, opportunistic, and adept in cost controlling, and able to grow revenue better than competitors. It baffles me, why they can't inspire enthusiasm like Kristy Carr can.
None of this, of course, explains today's extraordinary price reaction.
This basket of shares has been heading south like fleet of sailing boats for the last year.
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