Took a starter position on the thesis that once the first one is taken, the others won't be far behind and seems a decent SP level as well.
Haven't seen much research that talks about the advantages of Adslot when media is pulled from campaigns and publishes need to offload it quickly. That girl from FT touched on it in the interview posted, but with brands so on edge these days - can imagine it would be a useful and agile tool in those circumstances.
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