Ann: Historic Moment for QBL, page-250

Hemp Foods Australia were not able to sell their products in Australia prior to the Food Standards Code changing last week, only exporting I believe.

You may have been able to source it if you really looked for it, it but it was not widely accessible and could not be sold or marked as for consumption. Now, we can buy it easily from shops and supermarkets as well as having it served in restaurants.

Yes it's true that Nov 27 is just the expected announcement of Vitahemp product line, but it's kind of hard to take orders for an unconfirmed product so it's mere announcement will be enough for them to begin taking orders and gauging demand.