Great news. A few points
1) it is only a MOU, so non-binding except for confidentiality clauses
2) Shock Doctor to get exclusivity for USA market - should be great penetration for HIQ
3) Shock doctor to make mouthguards that HIQ can retail themselves outside of the USA
4) Much of this deal will come down to
a) actual dollar profit margin for the license to Shockdoctor
b) actual profit margin for HIQ selling mouthguards, for example if they can clear $50 a mouthguard and sell 100k a year they make $5m
c) what is the deal for the ongoing monitoring as this is high margin and a recurring revenue stream.
Well done to the team
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