The deal with the VAFA seems to involve HIQ sponsoring them and there is nothing, I repeat NOTHING to provide a pathway to actually purchasing the product, whether it is boil & bite online or an appointment in Sth.Melbourne. Check their website. You can't buy it.
The Chair can purchase all he likes but the commercial reality is they don't have a strategy to sell the product, just virtue-selling.
Put a "H" on the product, how much is branding related to SP?
Stick to cricket and an amateur Olympics.
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