I have to disagree, the corporate travel market is already well covered with FCM, AMEX GBT and CTM who do it as their bread and butter.
I don't see any room for another big player and HLO doesn't have the expertise to set it up and compete seriously.
HLO biggest gap as I see it is rebuilding their agency stores and network, how many HLO stores vs FLT do you see today at your local Westfield. If you pulled someone up on the street would they even know who HLO is?
I think building up some of that consumer awareness is key, they don't really do any advertising or marketing except for Viva on socials which is also looking pretty run down and tired.
They used to have a few B2C options with Skiddoo and HLO Online which went down the toilet during COVID. Having a good B2C platform would be another big win which they could use to drive after care sales to their agency network.
HLO Price at posting:
$1.55 Sentiment: Hold Disclosure: Held
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