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Ann: Holista Signs Term Sheet with Berjaya Country Farms

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    Holista Signs Collaboration Term Sheet with Malaysian Conglomerate Berjaya’s Country Farms
    ASX Announcement
    12 October 2021
    Highlights
    • Holista signs exclusive sales and marketing collaboration with
    subsidiary of Malaysia’s Berjaya Group.
    • Companies in the Berjaya Group include franchises of Starbucks, 7-
    Eleven and Kenny Rogers Roasters, amongst others.
    • Collaboration also includes Berjaya’s network marketing arm Cosway
    with more than 950 outlets globally.
    • Country Farms will become the Centre of Distribution for Holista’s range
    of healthy food products for companies within Berjaya group.
    • Holista’s initial products covered under the term sheet includes low-GI
    premix, sugar reduction technology, plant-based meat products
    (vegetarian) and dietary supplements.
    • Holista has already begun developing a range of low-GI bakery range
    including white sandwich rolls, croissants, muffins, and ciabatta.
 
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