That looks BIG
Holista Signs Collaboration Term Sheet with Malaysian Conglomerate Berjaya’s Country Farms
ASX Announcement
12 October 2021
Highlights
• Holista signs exclusive sales and marketing collaboration with
subsidiary of Malaysia’s Berjaya Group.
• Companies in the Berjaya Group include franchises of Starbucks, 7-
Eleven and Kenny Rogers Roasters, amongst others.
• Collaboration also includes Berjaya’s network marketing arm Cosway
with more than 950 outlets globally.
• Country Farms will become the Centre of Distribution for Holista’s range
of healthy food products for companies within Berjaya group.
• Holista’s initial products covered under the term sheet includes low-GI
premix, sugar reduction technology, plant-based meat products
(vegetarian) and dietary supplements.
• Holista has already begun developing a range of low-GI bakery range
including white sandwich rolls, croissants, muffins, and ciabatta.
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