NUH (ASX) Ann: HP PRO to Ship with Commencement of Mass Production

Originally posted by Bb1974: ↑

Sorry, the max was sold mostly into the hearing space when you look back at the historical posts, not the consumer buds space, which was IQ buds. The space targeted now is the same space as was targeted from 2018 onwards, the only difference being it now has an FDA approved stamp on the box and is now classed as a medical device. There is no difference in the actual product other than reclassification and a stamp on the box.

Whilst there was previously very good sales into the hearing distribution channel from the annoucements made, clesrly there was no consumer uptake in that hearing space despite some huge names that were announced that are in the hearing channel.There is little point saying they are two different markets, as the product has always been marketed as a product to help people with mild hearing loss, and little to no consumer sales have been forthcoming.

Your point about distribution is also incorect, you cam be 1 million percent sure that either the distributor will be buying absolute minimum amounts if there is no return clause in the contract ( once they move on from MOU status ) OR there will be a return clause each and every 60 or 90 day period. It matters not what the product is ( medical ce clothese toys ) all distributors are on the same way of thinking, as why would they commit to purchase stock that they may get stuck withif it does not sell, hence why talking about distributors means nothing, it all comes down to the end customer wanting the product, purchasing the product, being happy with the product and not returning the product because they do not like it. The number of stores is irelevant, the size of the distributor is irrelevant, it all comes down to the end customer purchasing a product from a store or online.

The upshot of things are, that perhaps ( and it is a 50/50 punt) that the audiology stores in the US will sell this and promote it in audiology stores when people come in and get their ears tested.

The problem is, 91% of people are over 50 that go into get there ears tested, of those that go in, one on three people between the ages of 65 and 74 register hearing loss. Adults over 80 have the highst case of hearing loss. So the real question is, will audiologists sell them a mild hearing loss solution, or will they sell them a fully blown hearing aid. Given the costs of hearing aids and the non affordability to many, you would hope that the Nuheara product would be sold at that point of sale ( which is where my punt is taken on the shares )

The downside of my punt is that i do not think people aged between 65 and 74 will opt for buds in the ear, and as someone else said, i think they are more likely to opt for the invisible hearing aid or psap. That is my unknown and why i restrict myself from purchasing more shares at this stage, FOMO usually costs $$$$, physical sales figures may cost me more to buy shares, but then the purchase of there shares is worthwhile, as there is a foundation of a business and sales to guage the investment against.

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1) Its not the same space. There was no hearables space, it was something various manufacturers tried to push to distinguish their product in the consumer bud space. We have now a OTC space which is a gov defined and regulated medical device category. Big difference. Being regulated also gives consumers confidence that the device meets strict criteria whereas before all the consumer could rely upon were manufacturer claims. That is not the case, manufacturers have to get proper FDA clearance. Again big difference. 2) the distribution channel now is a medical device distribution channel not the consumer bud channel which contain all and sundry. You appear not to have made this important distinction that we are dealing with medical devices as classified by the FDA and not consumer devices. It is now a specific and distinct category. A consumer bud cannot be sold as a medical device. Why there is continued reference to the old consumer bud space is unclear. 3) the point about distribution is there is now a specific medical device OTC channel. You appear to still think its the usual consumer bud market. 4) Terms will differ depending on the end distributor, I have addressed this before. My understanding is the these initial shipments will be invoiced on dispatch. 5) The OTC market was created to address the issues of cost and access. Its a specific market segment, why would this segment be buying fully fledged hearing aids worth $4-5k usd? 6) NUH end game imho does not appear to be making and selling buds but selling its ip. Hence Realtek and no doubt other oems. Long term why would nuh want to remain in the manufacturing game? The HP pro is just one prong that is in play. I suspect with Realtek etc hp pro may well look like pocket change.