IMO given the current situation BOD and Mgt have chosen an extremely challenging strategy to support loss mitigation and (hopefully) SP gains. Much better to re-set packaging strategy and focus on domestic market and local support in the short term - probably less cash burn. Secondary focus on highly competitive and expensive International channels down the track.
A further equity raising must be under consideration given current level of cash burn. No point in utilising previously raised equity or drawing debt to fund trading losses.
Hellyers apparently 4 times oversubscribed on current local "crowd funding raise.
Ann: HY24 Results, page-14
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