Ann: iCetana to Commence Trading on ASX, page-17

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HairyRichard

3,874 Posts.

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27/12/19

15:18

Post #: 42140542
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Originally posted by Green Bull: ↑

Hi Richard,

iCetana is a completely different beast now.

New/proven Management and new structure.

COO, in previous position, led the tech team that drove VGW revenue from $300/day to $1.4m/day.

A big change, which will reduce costs and increase revenue, is the change from Sales staff (who are normally on ~$150k-$200k per annum each) to now Chubb, etc., doing a lot of the selling of the iCetana offering on behalf of iCetana.

How many customers does Chubb, etc., have? A looot!!

Also, from 2018 to 2019 (which show some of these cost reductions):

Revenue: up slightly to $1.4M

Employment Costs: reduced by $1.2M (24%)

Advertising: reduced by $366k (66%)

They have also locked in $1.6M in the first 10.5 months of 2019.

$1.6M annualised comes to $1.83M which is a lot higher than the $1.4M in FY19.

Seeing that:

- the Team has just started working together

- under the new structure,

- listed on the ASX,

- raised $5M,

- 200+ deals in the pipeline/on the go;

it will expand rapidly from here.

They are looking to be cashflow positive from the IPO raise.

Looking forward to some of these 200+ deals starting to get announced in the new year.

Cheers,

GB.

Expand

I'll look forward to seeing the quarterly and audited half year over the next couple of months then

If what you say is all true, then it doesn't sound so bad. I did notice the losses were shrinking but I'd be highly skeptical of them being CF+ right now

ICE Price at posting: 17.5¢ Sentiment: None Disclosure: Not Held
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