Great result, however I disagree with some of the sentiment expressed here. To my mind, the simple way to increase sales remarkably (again) and to get to the self-funding position, is to involve online influencers. It would cost very little compared to the marketing budget and yet has the potential to deliver massive upside results.
Send 2 or 3 big influencers to Bali for a week with Travelan in their carry-on. Job done.
Since I am not being asked: buy/held
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