That’s not to say FLT won’t reinstate booking fees in the future because they are renowned for chiselling their customers. They could be building market share then when in a duopoly bring back the fees.
There is an element of fakery about FLT on this. Why accept a big loss with online marketing costs just to attack a competitor? Why lose to gain share? Why use the flagship to attack? Would FLT hammer WEB then make a takeover offer or would they drive the stake right through into the ground?
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