81% renewal rate sounds good, but at the same time doesn't that just mean that we are losing 19% of our customers every year? That means without getting new customers within 5 years we'd have like 25% left assuming the 81% renewal rate continues.
I'd like to think that for every passing year customers who have remained are more loyal so maybe renewal rates will increase down the track in a sense cleansing the customers that were not sold on SCL and leaving loyal ones who have a much higher chance of renewing contracts.
The important thing at this point is to continue to grow and get new contracts signed, great that recruitment activity has accelerated and I am optimistic about the Faria partnership.
Also, increasing renewal rates from last year show that current customers seem to be indicating that they're "Long term"
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