There is a whole massive market within a market that will only buy natural and organic.
There are other buyers of products who don’t mind so much how something is produced so long as it works.
Most people in my experience at least prefer natural and organic if given a choice of products with similar effectiveness.
A company like Blackmore, started up by one English lady and bought out by the Chinese for an absolute truckload understood implicitly the market advantage of natural and organic.
We too have targeted this approach ( natural) it seems wherever possible.
I have great confidence this management team is on the right track to build a highly profitable and prestigious market leader in the space.
IHL Price at posting:
67.5¢ Sentiment: Buy Disclosure: Held
