A bit of press in the West about this from a few days ago, by...

A bit of press in the West about this from a few days ago, by Matt Birney:

ASX-listed IncentiaPay is on the cusp of achieving a major milestone as part of a transformative 2018 for the company, with the financial payments player set to acquire the business assets of digital agency Gruden Group.

In a market update this week, IncentiaPay said it had signed a binding acquisition agreement with ASX-listed Gruden Group relating to the purchase of the Sydney-based company’s business assets, including its interest in digital strategy and tactics company Blackglass, the Gruden marketing agency and mobile marketing firm MobileDEN.

IncentiaPay, formerly known as BPS Technology, has previously said it would acquire Gruden for $7.75m in stock and $250k in cash with the deal know looking like being finalised this week.
  
“Although there is no guarantee that the conditions precedent will be satisfied and completion of the Acquisition will occur, the parties expect that the remaining conditions precedent will be satisfied next week,” the company said in a market update late last week.
The impending acquisition will give IncentiaPay access to customers in the fast food and hospitality sectors such as Red Rooster, Oporto, Starbucks and many others.

Additional Gruden clients include MadMex, The Coffee Club, Sydney Olympic Park and it also operates a Government enterprise business.

The much-anticipated acquisition is also expected to lead to potential cost savings for IncentiaPay through Gruden’s cloud-based mobile transaction platform mobileDEN.

The Gruden deal is quite central to IncentiaPay’s restructure, as it provides significant growth opportunities for its existing businesses and partnerships which include the iconic Entertainment Book, the Bartercard international trade exchange and its deepening collaboration with the giant Chinese Alipay digital payments platform.

Earlier this month IncentiaPay revealed it was partnering with Australia and New Zealand’s largest independent EFTPOS provider, Smartpay Holdings to give its tens of thousands of Australian retail outlet clients the opportunity to target Chinese tourists with discount deals and offers via Alipay.
That partnership is all about leveraging both companies’ deals with the unique e-wallet payment platform established by Alibaba founder Jack Ma that is overwhelmingly favoured by the Chinese as their preferred digital payment method.

It will be interesting to see what synergies will arise from IncentiaPay’s takeover of Gruden’s digital assets, but at face value it looks like there might be a few. "

Glad to see the deal go through. Another good step towards rebuilding the company. Looking forward to seeing just what savings can be realised from this and what else comes from it. Dunstan seems to be going well so far, hopefully exciting times ahead.